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When someone you love is in a high-control group

You can’t argue someone free, but your steady, warm connection can be the bridge they walk back across.

⏱ 5 min read📑 10 sections📚 23 sources✅ Reviewed October 2026

Start here: there is hope

Most people do leave, and your connection matters.

Watching someone you love change inside a controlling group can be frightening and lonely. You may feel shut out, worried, angry and helpless all at once. Those feelings make sense.

Here is something hopeful: the International Cultic Studies Association (ICSA) notes that most members leave without outside help. Many leave quietly, so they are often not counted.

🧠 It’s not about being “weak” or “gullible”Most members are psychologically ordinary people with average education and intelligence.
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ICSA explains that most people in these groups have education and intelligence levels similar to everyone else. Some are idealistic, some are going through a life change, and some were born into a movement.

A long-standing handbook for families adds that getting drawn in is not about intelligence or mental illness. It comes from ordinary human openness being used against someone, often through deception.

Anyone can be vulnerable at the wrong moment. Your loved one did not fail. They were targeted.
🚪 People don’t “join a cult”They join something that looks good. The control shows up later.
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ICSA compares joining to starting a relationship with someone who later shows a darker side. Groups don’t always reveal their controlling nature at the start.

Once someone has invested in a group, it becomes harder to admit that what first seemed good was something else. That’s a very human pattern, not a character flaw.

The guide “How high-control groups recruit & hold on” explains this process in depth.

🧭 A situation to manage, not a problem to solveThis is usually a long road. Patience is part of the plan.
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ICSA’s handbook for families encourages thinking of a loved one’s involvement as “a situation to manage, not a problem to solve.” It asks families to bring patience and creativity, and to let thoughts and feelings work together.

Dr. Steven Hassan, a licensed mental health counselor with decades of work in this field, also describes change as a process that unfolds over time, built from many small, consistent interactions.

The word “cult” is debated, and many groups with strong beliefs are healthy. This guide uses “high-control group” and focuses on control, not on any faith, belief or type of group.

Changes you may notice

Patterns that can be a cause for concern, not proof.

People change and grow all the time, and a new faith or passion is not a warning sign by itself. What matters is whether the group seems to be taking over your loved one’s choices, relationships and ability to question.

🌫️ Pulling away from youLess contact, missed events, or being told to keep away from “outsiders.”
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ICSA lists pressure to cut ties with family and friends, and to spend time only with other members, among the patterns linked with high-control groups.

The BITE Model, created by Dr. Steven Hassan, notes that controlling groups often teach members to distrust critics and former members. Family can end up in that category.

💬 A new languageSpecial words and slogans that seem to end conversations.
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Psychiatrist Robert Jay Lifton called this “loading the language”: complex questions get reduced to rigid slogans and clichés. It can make honest conversation feel impossible.

If you hear the same phrases again and again, try not to mock them. Gently asking what a word means to them can keep things open.

🔒 No room for doubtQuestions seem to upset them, or they say doubt is a sign of weakness.
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ICSA notes that in high-control groups, doubt and disagreement are discouraged and sometimes punished. Lifton described “doctrine over person”: when a member’s own experience clashes with the teaching, the experience is treated as the problem.

⏳ Time and moneyExhausting schedules, big donations, or pressure to recruit.
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Heavy demands on time, a strong focus on making money, and constant recruiting are all on ICSA’s list of patterns linked with high-control groups.

Exhaustion matters. Intense routines can leave little energy to think things through.

⚔️ Us versus themThe group is special and right; everyone outside is lost or dangerous.
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An “us versus them” outlook, a leader who answers to no one, and the belief that the goal justifies any means are patterns ICSA describes.

Lifton called the most extreme form “dispensing of existence”: the idea that only insiders truly matter.

📋 Leader decides life choicesWho to date or marry, where to live, what to wear, what job to take.
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ICSA lists leaders dictating choices about relationships, jobs, clothing, living arrangements and children. The BITE Model calls this behavior control.

The guide “High-control groups & your health decisions” covers control over food, sleep and health care.

ICSA stresses its list is not a “cult scale” or a test. It can flag a cause for concern but proves nothing on its own. The guide “Cults & high-control groups: how they work” explains the models in more depth.

Why your loved one may not see it

Their choices can make sense from the inside.

It can be painful when someone you love defends a group that seems clearly harmful to you. Several researchers have tried to explain why this happens. Understanding it can help you feel less rejected.

🧱 Bounded choiceDecisions that look irrational from outside can make sense inside the group’s world.
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Sociologist Janja Lalich describes “bounded choice.” Members make choices that seem irrational to outsiders but fit perfectly within the group’s beliefs, and often within their own highest ideals.

This means your loved one is probably not ignoring their values. They may believe they are living them more fully than ever.

🫂 Attachment and fearWhen the group is both comfort and threat, people hold on tighter.
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Researcher Alexandra Stein uses attachment theory to explain how controlling leaders shape members’ closest relationships. Mixing fear with affection, and cutting people off from outside bonds, can weaken independent thinking.

This is why staying a warm, safe person outside the group matters so much. You are a reminder that comfort can exist without fear.

😨 Fear of leavingMany groups teach that terrible things happen to people who leave.
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The BITE Model describes “emotional control,” including installing phobias that make members afraid to question or leave. These fears can feel completely real.

ICSA also notes that, as with domestic abuse, psychological pressure can make it very hard to use independent judgment. “Why don’t they just leave?” has no simple answer.

🎭 Two selvesThe person you know is still in there, alongside a group identity.
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Hassan describes a “dual identity”: the person’s authentic self and a group identity layered on top. His approach aims to reach and strengthen the authentic self.

Moments when your loved one laughs at an old joke or asks about a pet may be glimpses of that authentic self. Notice and welcome them.

Researchers still debate terms like “cult” and “brainwashing.” Some scholars warn the labels can shut down understanding. What most agree on is that certain group dynamics can seriously harm people.

One scholar of new religions, Mathew Schmalz, cautions that the word “cult” can end a conversation before any understanding begins. That’s a useful reminder for families too.

The Strategic Interactive Approach

Dr. Steven Hassan’s warm, non-coercive approach for families.

Dr. Steven Hassan created the Strategic Interactive Approach (SIA) to help families reach a loved one in a controlling group or relationship. It is non-coercive: the goal is to help the person think for themselves, not to force or trick them out.

❤️ Warm, positive connectionFrequent, low-pressure contact that shows unconditional love.
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SIA encourages warm, positive relationships between members and their families. Calls, letters and visits that carry no pressure help keep the bond alive.

🌻 Reaching the authentic selfSpeaking to who they were, and still are, beneath the group identity.
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The approach aims to restore the person’s creative, independent authentic self and help them make sense of the experience.

Shared memories, old interests and family stories can all speak to that self.

❓ Curious questions, not debatesAsking with real curiosity helps them think, instead of defend.
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Hassan advises families to ask questions with genuine curiosity rather than trying to win arguments, and to avoid angry, judgmental or confrontational exchanges.

👥 A prepared teamFamily and friends working together, with a plan.
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Hassan warns that families often rush to “fix the problem” alone, which can make things worse. He suggests learning first, building a team of family and friends, and getting professional guidance early.

His book Freedom of Mind is the handbook for the approach and describes how to form a team.

🚫 Not deprogrammingForced removal is not part of this approach.
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In past decades, some families used forced “deprogramming.” Hassan describes his own shift away from it toward voluntary, respectful exit counseling, and presents SIA as a legal, non-coercive alternative.

Respecting your loved one’s freedom is not only ethical. It also shows them the opposite of control.

Hassan’s models, including the BITE Model, are widely used in the field. A 2015 review in ICSA’s journal credited Hassan with putting these ideas in writing, while noting that other skilled exit counselors also focus on how change happens. It’s worth learning about more than one approach.

Staying connected: what helps

Small, steady ways to keep the door open.

ICSA’s handbook for families says to keep communicating, however hard it gets, because disconnection is often what a controlling group wants. Your relationship is one of the strongest things you have.

👂 Listen firstTreat them as the expert on their own experience.
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Therapist Rachel Bernstein, writing for ICSA, suggests listening first and avoiding debates about the group or its teachings.

Being heard is something your loved one may not get much of in the group. You can offer it freely.

💌 “Forever messages”Let them know they always have a home with you.
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Bernstein recommends sending “forever messages”: that they always have a home, are loved without conditions, and will be respected.

You might say

  • “Whatever happens, you can always come home.”
  • “I love you, no conditions.”
  • “You never have to explain yourself to me to be welcome.”
📷 Memories without wordsPhotos, music and keepsakes from before the group.
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Sending music, photos or mementos from before the group is one way to communicate without a debate.

These can quietly remind your loved one of who they are, outside the group.

📖 Be curious about their worldLearning about the group can make them more open to your ideas later.
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Bernstein notes that looking at the group’s materials, or even attending a gathering, can show respect and make your loved one more willing to look at what you share later.

Only do this if you feel steady and safe. You never have to put yourself in pressure situations.
🌀 Questions they don’t have to answerA question left open can keep working quietly.
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Bernstein suggests asking a question out loud and saying they don’t have to answer. People often keep thinking about it anyway.

She also suggests asking what draws them to the group and what they were promised, so they can weigh those promises against what is really happening.

Gentle examples

  • “What first drew you in? What did you hope it would give you?”
  • “Is it turning out the way you expected?”
  • “What would you tell a friend who felt the way you did at the start?”
🤝 Meet them where they can be metAccept their conditions, use a go-between, set ground rules.
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If they will only talk with a group member present, Bernstein suggests considering it. If things are strained, another relative or friend can make first contact.

Agreeing on “ground rules” for hard talks, and inviting feedback when something goes wrong, can make conversations feel safer for both of you.

Shared humor can bring back good memories. Bernstein notes that more communication tends to lead to better communication over time.

What tends to backfire

Common, understandable reactions that can push people deeper.

When you’re scared for someone, it’s natural to want to argue, warn or plead. Experts in this field say these reactions often confirm what the group has told your loved one about outsiders.

🗣️ Arguing and proving them wrongDebates usually make people defend their position harder.
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Bernstein’s advice is direct: don’t argue and don’t try to prove them wrong. Hassan also advises against trying to argue someone out of their beliefs.

🏷️ Using the word “cult”The label tends to end the conversation.
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Bernstein advises not using the word “cult” with your loved one, because it usually gets nowhere. Talking about specific experiences, like sleep, money or time with family, often works better.

💢 Blame, guilt and sarcasmThese can make you look like the threat the group warned about.
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Bernstein suggests avoiding blame, accusing them of hurting you, and sarcasm. Your loved one may already be surrounded by shame and guilt in the group.

Watch your tone and body language too. Nonverbal signals can carry criticism even when your words are kind.

✂️ Cutting off contactDisconnection can do the group’s work for it.
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ICSA’s handbook warns that disconnection is often a controlling group’s goal. Even brief, light contact keeps a thread in place.

Staying connected does not mean accepting abuse. You can set limits that protect you and still keep the door open.
🏃 Going it alone, in a rushActing on impulse without learning first.
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Hassan notes that families who try to fix things alone without preparation often make the situation worse. Learning, planning and getting support first gives you a better chance.

⛓️ Force or trickeryCoercive “rescues” go against the person’s freedom.
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Forced deprogramming is a thing of the past for good reasons. Hassan presents non-coercive approaches as the legal and ethical path.

When children or safety are at stake

Grandchildren, nieces, nephews, or a loved one in danger.

Things change when a child may be harmed, or when your loved one seems to be in danger. ICSA notes that controlling leaders may dictate choices about children, so it’s natural to worry about kids in the group.

🧒 Worried about a childYou can talk it through with Childhelp, 24/7.
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The Childhelp National Child Abuse Hotline is open 24/7 by call or text at 1-800-422-4453. Counselors can talk through your worries and explain how to make a report.

Childhelp itself is not a reporting line and is not connected to 911. If a child is in immediate danger, call 911.

🏠 Control in a couple or familySometimes the “group” is one controlling partner or relative.
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Hassan applies his approach to controlling relationships as well as groups. If your loved one is controlled by a partner, the National Domestic Violence Hotline can help: call 1-800-799-7233 or text START to 88788.

The guide “Coercive control” explains this pattern in couples, families and groups.

🩺 Health and safety worriesRefused care, exhaustion or threats of harm.
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If you believe your loved one is in immediate danger, call 911. If they are thinking about suicide, you can call or text 988 for guidance on how to help.

The guide “High-control groups & your health decisions” covers control over medical care, food and sleep.

In an emergency, call 911. Outside the U.S., call your local emergency number or find a helpline at findahelpline.com.

If they reach out or leave

How to be a soft place to land.

ICSA says the time after leaving can be disorienting for both the person and their family. Being present and supportive, while handling your own feelings, is key.

🤗 Welcome, without “I told you so”Relief can tempt you to say it. Hold it back.
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Your loved one may feel deep shame. ICSA notes shame and fear stop many former members from talking about leaving at all. A warm welcome makes it easier to open up.

🐢 Let them set the paceSome want to talk a lot. Some can’t talk about it yet.
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ICSA explains there is no one-size-fits-all rule. Many professionals believe understanding the experience can ease its impact, but some people can’t reflect on it right away.

🥀 Grief is normalThey may miss friends, purpose and certainty, even while relieved.
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ICSA notes that former members may move through grief-like stages in no fixed order. “Just move on” is a myth.

Research has found that at least a substantial minority of former members have significant adjustment difficulties after leaving. Patience and support matter.

🧰 Practical helpA bed, a phone, a lift, help with paperwork.
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Leaving can mean losing housing, work, money and friends all at once. The guide “Leaving a high-control group” covers practical first steps and safety.

The guide “Healing after a high-control group” covers recovery, identity and finding cult-informed therapists. If your loved one was raised in the group, see “Born or raised in a high-control group.”

Caring for yourself and your family

You’re affected too, and you deserve support.

Hassan’s Freedom of Mind Resource Center says everyone is affected by a loved one’s involvement, even people not directly involved. Family members may lose sleep, feel low, or hold in anger and resentment.

💭 Name your feelingsFear, anger, grief and guilt can all show up.
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Hassan notes that anger, frustration and resentment often go unaddressed in families. Saying them out loud to someone safe can ease the pressure.

Grieving someone who is still alive but feels far away is a real loss. The guide “Different kinds of loss” talks about this kind of grief.

👪 Find people who understandOther families have walked this road.
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ICSA’s Professional Network Directory lists support groups and specialist service providers for families and former members.

🌤️ Keep living your lifeYour wellbeing is part of the long game.
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ICSA encourages families to look after their own emotional wellbeing alongside supporting their loved one.

Rest, time with friends and things you enjoy are not selfish. A calmer you is a stronger bridge.

🏘️ Care for the whole familySiblings, children and partners feel it too.
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Hassan’s approach includes healing old family wounds in a safe setting and long-term support for both the member and family.

Family members may disagree on what to do. Talking it through, maybe with a counselor, helps you act as a team.

When and where to get help

Specialist help, crisis lines and worldwide support.

You don’t have to figure this out alone. Look for counselors who understand high-control groups, and check their training and approach before you begin.

📚 ICSAResearch-based information and referrals for families.
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The International Cultic Studies Association offers information, an online library and a Professional Network Directory of support groups and service providers. It does not provide counseling itself.

📗 Freedom of Mind Resource CenterDr. Steven Hassan’s books, courses and family resources.
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Hassan’s center recommends starting with his books Combating Cult Mind Control and Freedom of Mind, and offers consultation for families. Check its website for current availability.

📞 988 Suicide & Crisis LifelineCall or text 988, 24/7, for you or your loved one.
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988 is free, confidential and open 24/7. You can call, text, or chat at 988lifeline.org if you are overwhelmed or worried about someone’s safety.

🌍 Outside the U.S.Find a free helpline in your country.
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Find A Helpline (findahelpline.com) lists free, confidential helplines in more than 175 countries. In an emergency, call your local emergency number.

In an emergency, call 911. If a child may be harmed, call or text Childhelp at 1-800-422-4453. For control by a partner, call 1-800-799-7233 or text START to 88788.

📝 Worksheets for this guide

Fill these in privately in the app. Your answers stay on your phone.

Who they were beforeWrite down the person you know and love. This helps you speak to their authentic self, not just the group identity.
Changes I’ve noticedA calm record helps you separate normal growth from changes that worry you, and helps if you talk to a professional.
My connection planPlan small, steady, no-pressure ways to stay in touch.
Caring for meYou matter too. Plan how to look after yourself during this long road.
🔒 Fill in privately in the Mentally United Wellness App. Free, no ads, no accounts.

Sources

  1. Freedom of Mind Resource Center (Dr. Steven Hassan). BITE Model of Authoritarian Control
  2. Freedom of Mind Resource Center (Dr. Steven Hassan). Help a Loved One
  3. Dr. Steven Hassan, Freedom of Mind (2018). How to Rescue a Loved One from a Cult or Controlling Relationship: The Strategic Interactive Approach
  4. International Journal of Cultic Studies, Vol. 6 (ICSA) (2015). Review of Freedom of Mind: Helping Loved Ones Leave Controlling People, Cults and Beliefs (William Goldberg)
  5. International Cultic Studies Association (ICSA). Support for survivors, families & friends
  6. International Cultic Studies Association (ICSA) (2000). Coping with cult involvement: A handbook for families and friends (Livia Bardin)
  7. International Cultic Studies Association (ICSA) (2025). Unique ways to reach out to loved ones involved in cultic groups (Rachel Bernstein)
  8. International Cultic Studies Association (ICSA) (2025). Common myths and misconceptions about cults and coercive groups
  9. International Cultic Studies Association (ICSA) (2025). Characteristics associated with cultic groups
  10. International Cultic Studies Association (ICSA) (1991). Eight criteria for thought reform in cults (Robert Jay Lifton)
  11. International Cultic Studies Association (ICSA). Professional Network Directory
  12. Cultic Studies Review (2002). Are cultic environments psychologically harmful? (Aronoff McKibben, Lynn & Malinoski; first published in Clinical Psychology Review, 2000)
  13. University of California Press. Bounded Choice: True Believers and Charismatic Cults (Janja A. Lalich)
  14. Routledge (2021). Terror, Love and Brainwashing: Attachment in Cults and Totalitarian Systems, 2nd ed. (Alexandra Stein)
  15. College of the Holy Cross. Holy Cross Professor on Why the Label “Cult” Prevents Greater Understanding of New Religions
  16. Childhelp. Childhelp National Child Abuse Hotline
  17. Childcare.gov, U.S. Department of Health and Human Services. Child Protective Services
  18. National Domestic Violence Hotline. The National Domestic Violence Hotline
  19. Office for Victims of Crime, U.S. Department of Justice. Whom can I talk to about an abusive relationship?
  20. 988 Suicide & Crisis Lifeline. 988 Suicide & Crisis Lifeline
  21. Substance Abuse and Mental Health Services Administration (SAMHSA). 988 Suicide & Crisis Lifeline
  22. ThroughLine (Find A Helpline). Find A Helpline
  23. International Association for Suicide Prevention (IASP). Crisis Centres & Helplines

This guide is for education and self-care. It is not a diagnosis or a substitute for professional care. Please talk to a counselor or clinical provider about your health. Reviewed October 2026.

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