Holding feelings in & toxic positivity
Feelings aren’t good or bad. They’re messages, and you’re allowed to hear them.
By the numbers
What research tells us about hiding and naming feelings.
Why we hold feelings in
Pushing feelings down, and what it can cost.
Many of us learned to keep feelings to ourselves. “Don’t cry.” “Toughen up.” “Keep it together.” Holding feelings in can help in the moment, like staying calm in a meeting. But when it becomes the way we handle everything, it can cost us.
Research on emotion habits found that people who mostly hide their feelings tend to feel fewer good emotions and more bad ones, and to have poorer relationships and wellbeing. People who mostly rethink situations in a more helpful way (called reappraisal) tend to do better.
Read more
Common roots
- Being told you were “too sensitive” or “dramatic”
- Families where feelings weren’t talked about
- Jobs that ask you to stay calm under pressure
- Messages that boys and men shouldn’t cry
- Times when showing feelings led to teasing or punishment
Read more
You don’t have to share every feeling with everyone. Waiting to cry until after a job interview, or staying calm for a scared child, can be wise choices.
The trouble comes when hiding is the only option, every time, and the feelings never get a safe place to land.
Emotional suppression
Keeping the lid on feelings, again and again.
Suppression means hiding the outward signs of a feeling: a straight face when you’re upset, a cheerful voice when you’re hurting. The feeling doesn’t go away. Research suggests it often stays, or even grows, inside.
Read more
You might notice
- Feeling numb or flat
- Keeping very busy so you don’t have to feel
- Saying “I’m fine” when you aren’t
- Sudden outbursts that seem to come from nowhere
- Tension in your jaw, shoulders or stomach
Read more
Hiding feelings can make relationships feel more distant, because others can’t really see you. In the same research, people who suppressed more had worse social relationships.
Read more
Reappraisal means looking at a situation from a different angle, like “Maybe they didn’t reply because they’re busy.” People who use this skill more tend to feel better and have stronger relationships.
Read more
Ideas
- Cry if you need to, somewhere you feel safe
- Move your body: walk, dance, shake it out
- Talk to one trusted person
- Write it down, then close the notebook
- Make something: music, art, cooking
When feelings are hard to name
Knowing something’s wrong, but not what.
Some people find it hard to identify and describe their feelings. They might say “I feel bad” or “I feel off” but struggle to say whether it’s sadness, anger, fear or shame. Researchers call this trait “alexithymia.” It’s a personality trait that ranges from mild to strong, not an illness.
Read more
In a large Finnish study of 5,454 adults, about 10% scored high for this trait. It was more common in men (11.9%) than women (8.1%), and became more common with age.
Read more
It often grows from childhoods where feelings weren’t talked about, and from cultures that teach people, especially boys and men, to hide emotions. It can be learned and softened at any age.
Read more
Ask yourself
- Is my chest tight or loose?
- Is my jaw clenched?
- Is my stomach heavy, fluttery or calm?
- Do I want to move, hide or rest?
You don’t need the perfect word. Noticing “tight chest, want to hide” is already a big step.
Naming feelings
“Name it to tame it” has science behind it.
In a brain-scan study, putting feelings into words reduced activity in the amygdala, a part of the brain that reacts to threat and strong emotion. At the same time, a thinking area at the front of the brain became more active.
In everyday terms: saying “I’m feeling anxious” or “That made me angry” can help take the edge off. You don’t have to say it out loud. Writing it down or saying it in your head counts too.
Read more
A feelings wheel is a circle chart of emotion words. In the middle are a few basic feelings, like sad, mad, scared, happy and calm. Moving outward, each one splits into more specific words. “Mad” might lead to “frustrated,” then to “overlooked.”
How to use it
- Start in the middle: which basic feeling is closest?
- Move out one ring: which word fits a bit better?
- Move out again if you can: what’s the most exact word?
- Notice where you feel it in your body
- Ask: what might this feeling be telling me I need?
You can find many free feelings wheels online, or simply make a list of feeling words on your phone.
Read more
Some words beyond “fine”
- Calm: content, peaceful, relieved, safe
- Happy: grateful, hopeful, proud, playful
- Mad: annoyed, frustrated, jealous, resentful
- Sad: disappointed, homesick, lonely, hurt
- Scared: anxious, insecure, nervous, overwhelmed
Read more
Examples
- Anger can point to a crossed boundary
- Anxiety can point to something that feels uncertain or unsafe
- Guilt can point to something you want to repair
- Loneliness can point to a need for connection
- Sadness can point to a loss
Accepting feelings, not judging them
Feelings aren’t good or bad. They’re information.
In studies with over 1,000 people, those who tended to accept their difficult feelings, rather than judging themselves for having them, had better mental health. Accepting feelings seemed to help people feel less upset when daily stress hit.
Read more
Try saying
- “I can feel sad and still get through today.”
- “I don’t have to fix this feeling right now.”
- “It makes sense that I feel this way.”
- “This feeling will pass.”
Read more
In the 2018 studies, people who accepted their feelings felt less upset when daily stress hit. Judging yourself for a feeling can add a second layer of distress on top of the first.
Read more
Accepting that you feel angry doesn’t mean you have to shout. Accepting sadness doesn’t mean you stay in bed. It means you stop fighting the feeling, so you have more energy to choose what to do next.
Toxic positivity
When “Just stay positive!” makes things worse.
Hope and optimism are good things. “Toxic positivity” is when positivity is pushed so hard that real feelings aren’t allowed. “Look on the bright side!” “Good vibes only!” “Everything happens for a reason.” Said at the wrong time, these can make someone feel unheard and alone.
Being told your feelings are wrong, too much or not worth it is called emotional invalidation. Over time, it can teach people to hide what they feel. Research shows the opposite, accepting difficult feelings, is linked to better mental health.
Read more
Common phrases
- “At least…” (at least you have a job, at least it wasn’t serious)
- “Don’t be sad, be grateful.”
- “Everything happens for a reason.”
- “It could be worse.”
- “Just think positive.”
- “Other people have it harder.”
These often come from love, or from feeling helpless in front of someone’s pain. The problem is they skip past the feeling. The person can end up feeling ashamed of struggling at all.
Read more
Toxic positivity can be aimed at ourselves too: forcing a smile, telling yourself you “shouldn’t” feel upset, or feeling guilty for having a bad day.
Read more
The difference
- Forced: “Don’t be sad!” Healthy: “It’s okay to be sad. I’m here.”
- Forced: “Everything happens for a reason.” Healthy: “This is hard, and we’ll get through it together.”
- Forced: “Good vibes only.” Healthy: “All feelings welcome here.”
Hope works better after someone feels heard.
Read more
Social media highlight reels and “always upbeat” workplaces can make struggling feel abnormal. Remember that most people share their best moments, not their hardest ones.
How to validate someone
Validation means “your feelings make sense,” not “I agree.”
Validation is a core skill in dialectical behavior therapy (DBT), which balances accepting people as they are with helping them change. Validating someone doesn’t mean you agree with everything. It means you understand why they feel the way they do.
Read more
Try this
- Pay full attention: put the phone down, look at them
- Reflect back: “So you felt left out when they didn’t invite you.”
- Name the feeling, gently: “That sounds lonely.”
- Show it makes sense: “Anyone would feel hurt by that.”
- Ask what they need: “Would advice help, or just listening?”
Read more
Try saying
- Instead of “At least…” → “I’m here. Do you want to talk, or just company?”
- Instead of “Don’t worry” → “What’s worrying you most?”
- Instead of “Everything happens for a reason” → “I’m so sorry this happened.”
- Instead of “It could be worse” → “That sounds really hard.”
- Instead of “Stay positive!” → “It’s okay to not be okay right now.”
Hope still has a place. It just works better after someone feels heard: “This is really hard. And I believe you’ll find a way through. I’ll help.”
Read more
Harvard Health gives the example of a parent saying “I can tell how frustrated you are with this assignment,” which helped a child feel understood and calm down.
This is called co-regulation: connecting with a child in distress and working out what they need to calm down. It asks adults to manage their own feelings first, so children can learn the same skills.
Read more
Ideas for groups, teams and families
- Leaders and parents can share their own feelings, simply and honestly
- Put up a feelings wheel in a classroom, break room or kitchen
- Respond to hard news with validation, not quick fixes
- Start meetings with a quick “one word for how you’re feeling”
Naming feelings out loud can help calm the brain’s alarm system. Making it a group habit helps everyone practise.
Validating yourself
Being on your own side.
If you grew up being told your feelings were “too much,” validating yourself may feel strange at first. Try speaking to yourself the way you would to a good friend who was struggling.
Read more
Try saying
- “I’m allowed to have a hard day.”
- “My feelings are real, even if others don’t see them.”
- “Of course I’m upset. That mattered to me.”
Read more
Harvard Health explains that people who recognize their own suffering and respond kindly tend to feel less anxiety and depression. Self-compassion can be learned.
Read more
Ideas
- Remind yourself: “Their response is about them, not my worth.”
- Find people who listen well, and share with them instead
- Say what you need: “I don’t need advice, just a listening ear.”
Myths vs facts
Common beliefs about showing feelings.
Read more
Research found people who habitually suppress emotions feel more negative emotion, fewer positive ones, and have poorer relationships and wellbeing.
Read more
People who accept their difficult emotions, instead of judging them, report better wellbeing and fewer symptoms of anxiety and depression.
Read more
In a brain-scan study, naming feelings reduced activity in the amygdala, the brain’s threat-reacting area.
Read more
Difficulty identifying and describing feelings is a trait that ranges from mild to strong. It is not the same as not having feelings.
When and where to get help
Therapies that help, signs it’s time, and where to turn.
Therapy is a safe place to practise noticing, naming and sharing feelings. NIMH suggests seeking professional help if hard feelings are severe or distressing and last two weeks or more, or get in the way of daily life.
Reach out if you notice
- Feeling irritable, frustrated or restless most of the time
- Losing interest in things you used to enjoy
- Struggling to get out of bed because of low mood
- Trouble sleeping or concentrating that won’t go away
Read more
DBT balances accepting who you are with learning to change. It teaches skills like emotion regulation (understanding and managing feelings) and distress tolerance (getting through hard moments without making them worse).
Read more
Reappraisal means looking at a situation from a different angle. People who use this skill more tend to feel better and have stronger relationships.
Read more
NIMH suggests talking to a primary care provider if you have concerns about your mental health. They can refer you to a therapist or counselor.
Read more
Reach out any time
- 988 Suicide & Crisis Lifeline: call or text 988
- Crisis Text Line: text HOME to 741741
- If a life is in danger: call 911
The 988 Lifeline offers free, confidential support, 24/7, to people in suicidal crisis or emotional distress. You don’t have to wait until things are at their worst.
Read more
Find A Helpline lists free, confidential helplines around the world. You can search by country and topic.
📝 Worksheets for this guide
Fill these in privately in the app. Your answers stay on your phone.
Sources
- Peer-reviewed research (PubMed) (2003). Individual differences in two emotion regulation processes: implications for affect, relationships, and well-being (Gross & John, Journal of Personality and Social Psychology)
- Peer-reviewed research (PubMed) (1999). Prevalence of alexithymia and its association with sociodemographic variables in the general population of Finland (Salminen et al., Journal of Psychosomatic Research)
- Peer-reviewed research (PubMed) (2006). Age is strongly associated with alexithymia in the general population (Mattila et al., Journal of Psychosomatic Research)
- Peer-reviewed research (PubMed) (2007). Putting feelings into words: affect labeling disrupts amygdala activity in response to affective stimuli (Lieberman et al., Psychological Science)
- Peer-reviewed research (PubMed Central, NIH) (2018). The psychological health benefits of accepting negative emotions and thoughts (Ford, Lam, John & Mauss, Journal of Personality and Social Psychology)
- Cleveland Clinic (2022). Dialectical Behavior Therapy (DBT): What It Is & Purpose
- Harvard Health Publishing (2024). Co-regulation: Helping children and teens navigate big emotions
- Harvard Health Publishing (2026). The power of self-compassion
- National Institute of Mental Health (NIMH) (2026). Caring for Your Mental Health
- Substance Abuse and Mental Health Services Administration (SAMHSA). 988 Suicide & Crisis Lifeline
- National Institute of Mental Health (NIMH). Help for Mental Illnesses
- Crisis Text Line. Crisis Text Line
- Substance Abuse and Mental Health Services Administration (SAMHSA). Crisis Text Line (Disaster Behavioral Health Information Series)
- ThroughLine (with the International Association for Suicide Prevention). Find A Helpline
This guide is for education and self-care. It is not a diagnosis or a substitute for professional care. Please talk to a counselor or clinical provider about your health. Reviewed October 2026.

