Colorism, hair discrimination & self-image
Every shade of skin and every texture of hair is worthy of love and respect, starting with yours.
By the numbers
What surveys and studies show about colorism and hair bias.
Hair at work
Kids & teens
Colorism & law
What is colorism?
Unfair treatment based on how light or dark someone’s skin is.
Colorism is unfair treatment based on skin shade, usually favouring lighter skin over darker skin. Researchers have found that lighter-skinned people of color in the U.S. tend to have advantages in income, education, housing and even dating and marriage.
Colorism is closely tied to the wider system of racism. It affects African Americans, Latinos, Asian Americans and many communities around the world, and it can happen between people of the same race.
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A study using national survey data from 2001–2003 found that skin tone was still linked with Black Americans’ education, household income and job status.
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The U.S. Equal Employment Opportunity Commission (EEOC) says color discrimination can happen between people of different races, or between people of the same race.
Hearing it from family or friends can hurt in a special way, because these are the people we expect to feel safest with.
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Researchers note that colorism exists around the world and is spread in part through media images. It helps sustain huge skin-bleaching and cosmetic surgery industries.
In a 2021 Pew survey, 62% of U.S. Hispanic adults said darker skin hurts Latinos’ chances of getting ahead. Afro-Latino people may face colorism from more than one direction.
How colorism shows up
From family comments to dating apps, screens and classrooms.
Colorism isn’t always loud. It often shows up in small comments, jokes or choices that send the message that one shade is “better” than another.
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Comments about a baby’s skin getting darker, comparing siblings, or warnings to avoid the sun can teach children that darker skin is less valued. These messages are often passed down without anyone meaning harm.
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Researchers have found that colorism affects the marriage and dating market, with lighter skin often treated as more desirable.
Comments like “You’re pretty for a dark-skinned girl” are meant as compliments but carry a hurtful message.
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Media images help spread colorism around the world. Filters and editing apps that lighten skin can quietly reinforce the same ideas.
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Lighter-skinned people of color may be seen as less “authentic” members of their community. Researchers note this as another side of colorism.
A study of African American and Caribbean Black adults found that those with the very lightest skin reported worse mental health on some measures. Colorism can harm people across every shade.
What colorism does to self-image
How messages about skin can shape how you see yourself, and how that can change.
Hearing again and again that your skin is “too dark” or “not dark enough” can wear down how you see yourself. Studies link experiences of colorism with lower self-esteem and body esteem.
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In a study of Black adults in Nashville, those who saw themselves as dark-skinned reported a lower sense of mattering to others. The researchers linked this to colorism-related stress.
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The same Nashville study found that Black adults who saw themselves as dark-skinned had signs of faster cellular aging. Researchers see this as a possible way colorism-related stress affects health.
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A study following African American girls from grade 5 to grade 12 found that darker-skinned girls had lower self-esteem in middle school. By the end of high school, their self-esteem had risen to match lighter-skinned girls.
Support, pride and positive messages can help young people grow into confidence.
Hair, identity and culture
Why hair carries so much meaning, and so much pressure.
For many Black people, hair is tied to culture, family, creativity and self-expression. Braids, locs, twists, Afros and bantu knots carry history and pride.
Yet natural and protective styles are often judged unfairly. In a 2023 study, 54% of Black women said they felt they had to wear their hair straight to a job interview to be successful.
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Research by the CROWN Coalition found that 41% of Black women who changed their hair for an interview went from curly to straight. Many people describe this as tiring, costly and a strain on their sense of self.
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Black women with coily or textured hair were twice as likely to face microaggressions at work (2023 study). Uninvited touching and comments can leave people feeling like an object.
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Hair bias isn’t only a women’s issue. Boys and men with locs, braids or twists can face unfair dress codes too. The CROWN Act’s protections are about hair texture and protective styles, for everyone.
Hair discrimination: know the facts
The CROWN Act, workplace rules and where to turn.
The CROWN Act (Creating a Respectful and Open World for Natural Hair) bans race-based hair discrimination in jobs and schools, including against braids, locs, twists and bantu knots. California passed the first one in 2019.
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As of 2026, the CROWN Coalition counts 30 states with a CROWN Act. Some cities and counties have their own rules too. Protections differ from place to place, so check your state’s civil rights agency.
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A federal CROWN Act was reintroduced in Congress in 2025 and has not become law. Separately, the EEOC says employers’ hairstyle rules must be neutral and must respect racial differences in hair texture.
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- Ask for the rule in writing
- Keep copies of dress-code or grooming policies
- Note dates, what was said and who was there
- Talk with HR, a union rep or a legal aid group
The EEOC handles complaints about workplace discrimination, and filing deadlines apply.
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In the 2021 CROWN study, 66% of Black children in mostly white schools said they had faced race-based hair discrimination. Many state CROWN Acts cover schools as well as workplaces.
Skin-lightening products: the risks
Why the FDA warns against over-the-counter skin lighteners.
The pressure of colorism leads some people to try skin-lightening creams or soaps. The U.S. Food and Drug Administration (FDA) advises people not to use over-the-counter skin-lightening products, because testing has found some contain high levels of mercury.
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Mercury can be absorbed through the skin. The FDA warns it can cause kidney damage and nerve problems such as tremors, numbness, headaches and tiredness.
The FDA says there are no FDA-approved or legally marketed over-the-counter skin-lightening products.
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The Minnesota Department of Health notes that mercury from these products can reach others in the home through towels, bedding and the air. Pregnant people, babies and young children face the greatest risk.
Don’t throw these products in the trash or down the drain. Take them to a household hazardous waste site.
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If you have concerns about spots or skin conditions, talk with your clinical provider. If you have used a product you are unsure about, tell them, so they can check for health effects.
Raising children who love their skin and hair
Everyday ways to build pride from the very start.
Children notice skin and hair differences early, and many face hair discrimination by age 12. Warm, proud messages at home can help protect them.
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The American Academy of Pediatrics suggests responding warmly when a child asks about skin tone, for example by celebrating how different and wonderful we all are. You can even compare arms to show the many shades in your family.
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- Avoid comparing siblings’ skin or hair
- Don’t warn kids to stay out of the sun to stay light
- Gently correct relatives who make colorist comments
- Praise children for who they are, not their shade
Experiencing colorism from one’s own community has been linked with lower self-esteem in teens.
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Use kind words about your child’s hair while you care for it, and let older children choose their own styles. Ninety percent of Black children in the 2021 CROWN study said their hair is beautiful.
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Ask open questions like “How did that make you feel?” Let your child know it wasn’t their fault, then talk with the school and check whether your state’s CROWN Act covers schools.
Building a kinder self-image
Small daily steps to unlearn colorism and enjoy who you are.
Many of us absorbed colorist messages long before we could question them. Unlearning them takes time, and it’s possible at any age.
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Follow creators, artists and role models across many shades and hair textures. Turn off filters that lighten your skin or change your features.
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When you catch a harsh thought about your skin or hair, ask where you first heard it. Then try a kinder sentence, like “My skin carries my family’s story.”
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Choosing routines that feel good, not ones meant to change your shade or texture, can shift how you relate to your body over time.
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Natural hair meet-ups, cultural groups, salons and barbershops that celebrate textured hair, and faith or community groups can offer a sense of pride and belonging.
Speaking up and supporting each other
Responding to colorist comments and being a good ally.
You don’t have to respond to every comment, but having a few words ready can help. Choose what feels safe and worth your energy.
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- “Please don’t compare the kids’ skin. They’re both beautiful.”
- “I love my hair like this.”
- “That comment hurt. I know you didn’t mean it that way.”
Many elders grew up hearing these ideas too. Change can take repeated, patient conversations.
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If a friend or partner makes colorist jokes or comments, you can say how it lands. Healthy relationships make room for that kind of honesty.
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- Celebrate dark skin and textured hair out loud
- Don’t touch someone’s hair without asking
- Push back on colorist jokes, even when no one darker-skinned is in the room
- Support fair hair and dress policies at work and school
Lighter-skinned people can use the advantages colorism gives them to speak up for others.
When and where to get help
Signs it’s time to talk to someone, and free support.
Reach out to a clinical provider or counselor if…
- You avoid photos, mirrors or going out because of how you look
- Thoughts about your skin or hair take up hours of your day
- You feel down, hopeless or worthless most of the time
- You’re changing how you eat or using risky products to change your appearance
- You have thoughts of hurting yourself
A therapist who understands race and culture can help you untangle colorist messages and build a stronger sense of self. The APA notes a culturally competent, trauma-informed therapist can recognise both your challenges and your strengths.
Free, confidential support
- 988 Suicide & Crisis Lifeline: call or text 988, or chat at 988lifeline.org (24/7)
- Crisis Text Line: text HOME to 741741 (24/7)
📝 Worksheets for this guide
Fill these in privately in the app. Your answers stay on your phone.
Sources
- Sociology Compass (peer-reviewed) (2007). The Persistent Problem of Colorism: Skin Tone, Status, and Inequality (Hunter, Sociology Compass 1(1): 237–254)
- Social Forces (peer-reviewed) (2014). Skin Tone Stratification among Black Americans, 2001–2003 (Monk, Social Forces 92(4): 1313–1337)
- Social Science & Medicine (peer-reviewed), via PubMed (NIH) (2022). Shades of health: Skin color, ethnicity, and mental health among Black Americans (Bijou & Colen, Social Science & Medicine 313: 115387)
- Journal of Health and Social Behavior (peer-reviewed), via PubMed (NIH) (2026). Colorism and Health Inequities among Black Americans: A Biopsychosocial Perspective (Dennis, DeAngelis, Hargrove & Pearson, Journal of Health and Social Behavior 67(3): 453–468)
- Developmental Psychology (peer-reviewed), via PubMed (NIH) (2020). Longitudinal relations between skin tone and self-esteem in African American girls (Adams, Kurtz-Costes, Hoffman, Volpe & Rowley, Developmental Psychology 56(12): 2322–2330)
- Frontiers in Sociology (peer-reviewed), via PubMed (NIH) (2025). Examining colorism, body image, and self-esteem in UK Black and South Asian adolescents (Craddock, Phoenix & White, Frontiers in Sociology 10: 1687937)
- Pew Research Center (2021). Majority of Latinos Say Skin Color Impacts Opportunity in America and Shapes Daily Life
- The CROWN Coalition. About the CROWN Act
- The CROWN Coalition and Dove. CROWN Research Studies (2019 Women, 2021 Girls, 2023 Workplace)
- U.S. Equal Employment Opportunity Commission (EEOC). Section 15: Race and Color Discrimination (EEOC Compliance Manual)
- U.S. Equal Employment Opportunity Commission (EEOC). How to File a Charge of Employment Discrimination
- U.S. Food and Drug Administration (FDA) (2026). FDA Warns Consumers of Skin Products Containing Mercury
- Minnesota Department of Health. Skin Lightening Products: Information for Health Care Providers
- American Academy of Pediatrics (HealthyChildren.org). Talking to Children About Racial Bias
- American Psychological Association (APA) Presidential Task Force (2023). Healing While Black/African American: Triumphing Over the Pain (Culturally Informed Trauma and Grief Recovery Toolkit)
- 988 Suicide & Crisis Lifeline. 988 Suicide & Crisis Lifeline
- Substance Abuse and Mental Health Services Administration (SAMHSA). 988 Frequently Asked Questions
- Crisis Text Line. Crisis Text Line
- Substance Abuse and Mental Health Services Administration (SAMHSA). Crisis Text Line
- Centers for Disease Control and Prevention (CDC). Get Help Right Now (How Right Now)
This guide is for education and self-care. It is not a diagnosis or a substitute for professional care. Please talk to a counselor or clinical provider about your health. Reviewed October 2026.

